Likely Voter Universes
Our universe options include a series of voter universes we have devised for use in your district or city. Each option represents a group or universe of voters who could be considered high propensity or likely to vote in a particular election. We utilize our work with thousands of campaigns and over 50 years of cumulative campaign experience to create different sets of universe options that consider both the unique and most relevant election history available. A set of our standard universe options typically begins with the smallest, or highest propensity universe of voters, with each universe incrementally building on the next to produce a variety of different counts to fit your campaigns budget and needs. Take advantage of our targeting expertise by choosing the appropriate universes below to mold a campaign around your resources. If you have questions about the universes or the best voters to target, please go to our Frequently Asked Questions page or contact a PDI Account Representative.
Click on the appropriate heading below to see the descriptions of each set of likely voter universes. .
2018 Universe Options
Click here for Descriptions of November 2018 General Election Voter Universe Options (“18G1” – “18GWRAP”)
Designed specifically for targeting voters most likely to turnout for the November 6, 2018 General election.
Click here for Descriptions of June 2018 Primary Election Voter Universe Options (“18P1” – “18PWRAP”)
Specifically designed for the June 5, 2018 Primary election. These universe are an ideal way to identify likely voters in any election, that has only had election during statewide election cycles.
2017 Universe Options
Designed specifically for targeting voters most likely to turnout for the November 7, 2017 local consolitdated elections, or Uniform District Election Law (UDEL) elections.
March 7, 2017 Local Los Angeles City/USD/CCD/Overlapping and Surrounding Area (17LA) Election Universe Options
Universes “17LA1” through “17LA8” are designed specifically for targeting voters likely to participate in the upcoming March 7, 2017 elections in Los Angeles City, USD and CCD, as well as the following cities with overlapping or similar election vote history, including but not limited to Bell, Carson, Commerce, Cudahy, Gardena, Glendora, Huntington Park, Monterey Park, Palos Verdes Estates, Rolling Hills, Rosemead, San Fernando, San Gabriel, Signal Hill, South Gate and West Hollywood. They can also be used in any other cities or jurisdictions with similar election history and an election scheduled for March 7, 2017, such as Redondo Beach or any of the cities listed under our 17MU universe options.
Visit our Online Counts Reports Page to see the corresponding counts in your district, or Click here to request more detailed counts including these likely voter universes or your own custom universes. If you are looking for an area or universe that isn’t listed, just ask, we’ll be happy to help.