Historic Trends – Gubernatorial Elections

With just a month before the election, and dozens of hot races in the balance, everyone is starting to ponder: What will be voter turnout? Common wisdom is that turnout will be low – the voters appear to be uninterested by what is happening in Sacramento, statewide...

The AV Tracker is Back!

For the past few election cycles PDI has been a leader in providing detailed analysis of votes being cast in statewide, local and special elections. This has become so popular, that about a week ago, just days after absentee ballots dropped, we were getting support...

Three quick highlights of your PDI data

As a PDI user, you know innately that the data you’re using is the best available. Here are three things about the data this year that should be conversation pieces for the most nerdy political consultants, candidates and staff. The Freshest Data The PDI Data is...

2018 Election changes are coming

This coming election year California is seeing a number of major changes that will impact political campaigns. These are significant enough that I wanted to reach out to you and let you know how PDI is working on these issues for our clients. The reforms set to be...

Tracking New California Registrants

Heading into the 2018 Primary we are seeing a lot of movement on the voter file. As described in a recent Capitol Weekly article that looked specifically at the registration in the year before each recent gubernatorial primary, the increased rates of registration...