Likely Voter Universes
Universe options are a series of voter universes we have devised for use in your district or city.
Each option represents a group or universe of voters who could be considered high propensity or likely
to vote in a particular election. Because many districts vary in their local election history, PDI
creates additional sets of universe options that consider local elections. Our Likely Voter Universes
utilize our work with thousands of campaigns and over 50 years of cumulative campaign experience.
Take advantage of our targeting expertise by choosing the appropriate universes below to mold a
campaign around your resources. If you have questions about the universes or the best voters to target, please go to our Frequently
Asked Questions page, read our Getting Started Guide, or contact a PDI Account Representative.
Universe Options
Click on the appropriate link in the navigation bar to the left to view likely voter universe options designed for the statewide Primary Election and General Election, or click on one of the other options below.
November 2011 Election Likely Voter Universe Options
These universes initially focus on voters that voted in previous November odd year elections. Beginning with the smallest, or highest propensity universe of voters, each universe incrementally builds on the next to produce a variety of different counts. If there is a statewide special election scheduled on this date, we will create an revised set of broader universe options that consider a larger projected turnout.
2011 Basic Universe Options (Post 2010 General) - These "Basic" universe options are generic voter universes that progressively incorporate vote history and new voter registration over the last seven elections. While many of these universe options could be considered high propensity, they are not specifically targeted for any particular election and some of them may have a greater likelihood of capturing dead or inactive voters. Before placing any orders, be sure to see our other options for election specific high propensity voter universes.
If you are looking an area or universe that isn't listed, just ask, we'll be happy to count it for you.