Likely General Election Voter Universes

These General election voter Universe options represent a series of reduced universes we have devised for use in your district or city for the next statewide General election. The availability and relevance of the universe options listed below depends upon the last election that took place in the state.

If you have questions about the universes or the best voters to target, please go to our 'Frequently Asked Questions' page in our Support Center section or read our 'Getting Started Guide' found on our home page.

General Election Universe Options

Simply click on one of the options below to view a printable copy.

November 2010 General Election Likely Voter Universe Options ("1110A" - "1110L4")
These likely General election voter universe options are designed specifically for the November 2, 2010 General. Beginning with the smallest option "1110A", these universes initially focus on previous November gubernatorial elections along with the most recent elections, then incrementally increase in size to the largest universe "1110L4", which captures any voter with recent activity.

Basic Universe Options (Pre 2010 General)
These "Basic" universe options are generic voter universes that progressively incorporate vote history and new voter registration over the last seven elections. While many of these universe options could be considered high propensity, they are not specifically targeted for any particular election and some of them may have a greater likelihood of capturing dead or inactive voters. Before placing any orders, be sure to see our other options for election specific high propensity voter universes.