Likely Voter Universes
Universe options are a series of voter universes we have devised for use in your district or city.
Each option represents a group or universe of voters who could be considered high propensity or likely
to vote in a particular election. Because many districts vary in their local election history, PDI
creates additional sets of universe options that consider local elections. Our Likely Voter Universes
utilize our work with thousands of campaigns and over 50 years of cumulative campaign experience.
Take advantage of our targeting expertise by choosing the appropriate universes below to mold a
campaign around your resources. If you have questions about the universes or the best voters to target, please go to our Frequently
Asked Questions page, read our Getting Started Guide, or contact a PDI Account Representative.
Universe Options
Click on the appropriate link in the navigation bar to the left to view likely voter universe options designed for the statewide Primary Election and General Election, or click on one of the other options below.
November 2010 General Election Likely Voter Universe Options ("1110A" - "1110L2")
These likely General election voter universe options are designed specifically for the November 2, 2010 General. Beginning with the smallest option "1110A", these universes initially focus on previous November gubernatorial elections along with the most recent elections, then incrementally increase in size to the largest universe "1110L2", which captures any voter with recent activity.
Basic Universe Options (Pre 2010 General) - These "Basic" universe options are generic voter universes that progressively incorporate vote history and new voter registration over the last seven elections. While many of these universe options could be considered high propensity, they are not specifically targeted for any particular election and some of them may have a greater likelihood of capturing dead or inactive voters. Before placing any orders, be sure to see our other options for election specific high propensity voter universes.
April 2010 Municipal Election Universe Options - beginning with the smallest option, these universes initially focus on previous April even year elections. They were designed specifically for April 2010 municipal elections in the cities of Culver City, El Segundo, Lancaster, Lawndale, Malibu, Santa Clarita, Walnut and Whittier. Notice that some of these universes incorporate November odd year election history. These lower turnout November elections are typically from overlapping school district elections, which are an ideal source of high propensity vote hisitory.
Arcadia - April 2010 Municipal Election Universe Options - beginning with the smallest option, these universes focus on previous City council and special municipal elections. They were designed specifically for the 2010 City of Arcadia municipal election. Some of these universes incorporate previous Arcadia USD election history as another way to capture high propensity voters.
Long Beach - April 2010 Election Universe Options - beginning with the smallest option, these universes focus on previous municipal and school board elections. They were designed specifically for the April 2010 City of Long Beach municipal and LBUSD elections.
If you are looking an area or universe that isn't listed, just ask, we'll be happy to count it for you.